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Social media giant plans European expansion

Social media giant plans European expansion

Publicerat av Cecilia Helland torsdag, 02 mars 2017.

A few years ago, when European consumers were making payments with credit or debit cards, Chinese people were still carrying around wallets stuffed with cash.

Today, following the rise of the smartphone, most Europeans are still using bank cards but Chinese buyers have made things easier by embracing the social media platforms on their phones. Their mobile activities include hailing taxis, buying breakfast, snagging luxurious brands, reserving hotels and booking flights. For many, cash is no longer necessary.

WeChat, a unit of China's internet giant Tencent, boasts 800 million active usersthe equivalent of the population of the European Union and United States combined. It has taken the lead in offering more than chatting and communication.

Read more at - http://europe.chinadaily.com.cn/world/2017-02/28/content_28381050.htm

Publicerat av

Cecilia Helland

Ansvarig skribent på Etablering Utomlands.


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