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Ain't 'lovin' it': McDonald's loses 'Big Mac' trade mark battle in EU

Ain't 'lovin' it': McDonald's loses 'Big Mac' trade mark battle in EU

Publicerat av Cecilia Helland torsdag, 17 januari 2019.

The European Union Intellectual Property Office ruled on Tuesday that US fast food giant McDonald’s has failed to prove “genuine use” of the Big Mac trademark as a burger or restaurant name. The ruling takes effect immediately.

The case was brought before the regulator two years ago by an Irish restaurant chain called Supermac’s. It accused McDonald’s of “trademark bullying” and wanted to prevent the giant of trademarking the terms “Big Mac” and “Mc” in some instances in Europe. Both fast food restaurants sell burgers and fries.

Read more at - Ain't 'lovin' it': McDonald's loses 'Big Mac' trade mark battle in EU

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Cecilia Helland

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